Shipper prospecting for freight businesses
Build your next shipper relationship.
LanePursuit researches the right companies, starts relevant conversations, and follows up—so your team can focus on quoting and winning business.
Built around your equipment, markets, and capacity.
Your ideal shipper
- Equipment fit
- Flatbed · oversized
- Service region
- Agreed lanes
Relevant outreach
- Relevant contact
- Logistics manager
- Message
- Personalized introduction
A conversation to pursue
Example reply · Interested reply“Happy to keep your details on file. Do you handle oversized equipment?”
Keep prospecting moving while you move freight.
Finding new shippers takes research, consistency, and follow-through. We manage that work around the freight your business is equipped to handle.
Research shaped around your business
Relevant outreach and follow-up
Clear handoffs when interest develops
How it works
From the right company to the next conversation.
A focused process, built around the kind of business you want to win.
Example targeting brief
Freight
Coverage
Customers
Step 01
Start with the freight you want.
We align on your equipment, lanes, service area, industries, and the customers you want to reach.
Example targeting brief
Freight
Coverage
Customers
You handle the quote and the relationship. We keep prospecting moving.
Our approach
More than one way to start a relationship.
Targeted prospecting
Find new shippers.
Identify companies that fit your equipment, industries, and service areas, then approach them with a relevant introduction.
Relationship reactivation
Reconnect with existing contacts.
Where appropriate, revisit inactive accounts and past conversations with a clear reason to reconnect.
Signal-led research
Look for a timely reason to reach out.
Use relevant business developments—such as expansion, new facilities, or changes in shipping activity—to inform research and outreach.
Who we help
Built around how you move freight.
We work with freight brokers, 3PLs, and trucking businesses that want a more consistent approach to finding new shipper relationships.
Freight brokers developing new shipper accounts.
3PL teams pursuing defined industries or lanes.
Trucking businesses looking for customers aligned with their equipment and capacity.
EquipmentIndustriesGeographyLanesCapacity
Your targeting starts with your capabilities—not a generic list.
Working together
A clear scope. A practical starting point.
Every engagement begins with a focused conversation about your business—your equipment, lanes, and the customers you want to reach.
From there, we agree a pilot scope together, so you can see how the work fits your team before deciding how to continue.
Discuss a pilot- Defined target market
- Agreed research and outreach scope
- Approved messaging
- Organized reply handoffs
- Regular progress updates
- Review before continuing
FAQs
Questions, answered plainly.
Are you a freight broker?
No. LanePursuit provides shipper research and prospecting support. Your team handles freight quotes, operational decisions, and customer relationships.
What counts as an opportunity?
That depends on the scope we agree together. It could be a relevant shipper open to an introduction, a conversation about future coverage, or an active quote request. We distinguish these clearly.
Do you send outreach on our behalf?
Campaigns can be arranged using an approved business identity and mailbox, with messaging and access agreed before launch.
Can you focus on specific equipment or regions?
Yes. Targeting is shaped around your equipment, service capabilities, preferred industries, lanes, and geography.
Can you work with our existing contacts?
Yes, where appropriate. Existing and inactive contacts can be included in a defined reactivation campaign, with current customers and exclusions accounted for.
Do you guarantee loads or revenue?
No. We commit to the agreed prospecting work and clear reporting. Replies, quote requests, and booked freight depend on market conditions, prospect needs, and your sales process.
How do we get started?
Tell us about your business and the shippers you want to reach. We’ll discuss fit and outline a practical initial scope.
Let’s talk about the shippers you want to reach.
Tell us a little about your business. We’ll discuss where LanePursuit could support your prospecting.